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Reach, Engage and Earn the Female Dollar ©
Section 1: Is the Women's Market Worth It?
Welcome! Important Navigation Tips (3:25)
Your Workbook
Myths about Women and Money
What do YOU believe? (2:38)
What is the opportunity? (7:36)
Let's Work Together
Let's Talk Marketing (2:48)
Are your products unique? (3:03)
Section 2: What do Women Want?
What do women want? (1:26)
First Contact – Phone or Email
Physical Environment (9:46)
A Look in the Mirror (0:46)
Start to Build Trust
Section 3: Examine Your World
What are women thinking about? (7:49)
How do women make decisions? (4:04)
Welcome Your Customer (2:36)
Six Step Process (3:26)
What Else is Going On? (1:41)
Closing Out the Appointment
Build and Maintain Your Relationship
Women in Financial Services
Go the Extra Mile (0:58)
Final Assessment
Take Your Final Assessment
Welcome! Important Navigation Tips
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